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How can I create a campaign that stretches from the digital world to a HTML5 website?

“Create a campaign that can stretch from the digital world to the physical and seamlessly marry a great (HTML5) digital experience with stunts, events or ideas that can live in the real world.”

I think that it needs to be exciting and something that makes people curios, if it can be made curios then I think people will want to find out more and without knowing it they are thinking of internet explorer and just may download the browser.

Links of Research

http://adage.com/century/campaigns.html
http://www.mediabistro.com/agencyspy/your-friday-infographic-are-these-the-best-ad-campaigns-of-all-time_b29295
http://www.makeuseof.com/tag/10-viral-video-ad-campaigns/

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