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One of the key words from the first part of the brief is Inspire, so I decided to do some research on this and came across this: http://www.marcandangel.com/2009/02/18/8-ways-to-inspire-others/.

For this campaign to be successful I feel that I/they should follow the points from the website which are:

  • Stay Positive
  • Be Consistent
  • Offer a Guiding Hand
  • Keep an Open Door
  • Be Impressive
  • Think Big and Noble
  • Stick With What you Love

The advertising campaign needs to positive and consistent if it is to be successful, it needs to show as if it is offering a guiding hand to your gateway to the internet, keeping the door open for you so you can use it at any time, most importantly it needs to be impressive and not afraid to think big and noble which is exactly what Internet Explorer stands for, and lastly stick with what you love and with Internet Explorer getting better with every update this is not in short supply.

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